Hasbro's PR Team have sent out some additional information following the Star Wars Fan Stream on Wednesday. On the Live Stream, the Hasbro team indicated that nearly all the new Star Wars product revealed would not be listed for pre-order and would simply arrive on shelves. Today's PR update confirmed this new approach and quoted "earlier feedback on the number of pre-orders" as a driver for this new approach. Only Clone Commander Jesse will open up as a pre-order, most likely due to its exclusivity with Walmart in the US.
This apparently updated approach from Hasbro is limited to Star Wars for now, there is no word on other brands taking the same approach although it seems highly likely that some, if not all will. The full press release from the Hasbro PR team is as follows, confirming also that much of the new product arrives in Spring and Summer 2023 apart from Ki-Adi Mundi who will be a Spring 2024 release
"Following the Star Wars fanstream on Wednesday, we wanted to clarify the availability of the revealed items. We’ve heard your earlier feedback on the number of pre-orders, and we have decided to adjust the number of them in the new year. With the exception of the Star Wars: The Black Series Phase II Clone Commander Jesse, all of the items revealed on February 1 will not be going on pre-order. The products will be available on shelf and online during the scheduled dates. Please see those dates below and note they are subject to change."
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About Me : As a child of the '70s and '80s I grew up in a golden age for action figures and in my youth bought and sold myself through collections of Star Wars, G.I. Joe (Action Force), and M.A.S.K. while also dabbling in He-Man, Transformers and Ghostbusters. Roll forward and I am now reliving that Youth with the action figures of today and am a collector and fan of the larger 6-8 inch figures from my favourite movie and TV licenses - including the ones mentioned above, but also the Marvel Cinematic Universe, Doctor Who, and the Aliens. I launched The Mephitsu Archives in 2015 with a view of creating a UK-focused site or these figures where fans can pick up the latest action figure news, read reviews and get information on where to buy their figures and what is currently on store shelves. I hope I am delivering that to you guys...