SDCC 2026: Schedule of 'Action Figure' Events & Panels
- Mephitsu
- 1 day ago
- 4 min read
San Diego Comic Con 2026 starts with the usual Preview Evening on the 22nd of July, with the main show underway from Thursday the 23rd of July.
The event will include a number of new action figure reveals, both on the convention floor at the various supplier booths and also via selected panels and presentations which are listed below alongside the timings in both San Diego and here in the UK.
Our SDCC coverage will be remote as usual, sharing details directly from the companies we cover and from the convention floor where we will utilise publicly shared images and will credit the original owner where known (please contact us with any issues).
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Thursday 23rd July
Hasbro G.I. Joe Panel
10am PDT / 6pm UK
A behind-the-scenes look at what's next with Bmac, Mark, and the new G.I. Joe development team. The panel features new product news, surprise guests, stories, digital character renders, in-hand figure prototypes, and pre-order announcements.
Mondo Toy Talk
2pm PDT / 10pm UK
Mondo's creative team shares a behind-the-scenes look at the latest and upcoming drops, with surprises along the way. Inspired by the fan-favorite Mondo Toy Talk livestream, moderator Bryan Starr leads Hector Arce (senior director, creative and product development), Peter Santa Maria (a.k.a. AttackPeter; senior creative director), Alex Brewer (creative manager, sculpting), Jordan Christianson (product manager), and Nolan Fleming (creative director) through the artistry, vision, and process behind anticipated drops and exclusives. A giveaway is scheduled for attendees, while supplies last.
Jada Toys: Taking Collecting to the Next Level
3pm PDT / 11pm UK
A sneak peek at what's next for Invincible, Street Fighter, Mega Man, Scooby-Doo, and other fan-favorite brands, with upcoming action figures and die-cast releases, announcements and exclusive reveals, and behind-the-scenes insight into the product development process from Juhn Lim (vice president of product development) and Darryl Li (director of brand management). Moderated by Brian Sun (senior marketing manager).
Friday 24th July
JAKKS Pacific and Disguise Costumes Upcoming Releases
11am PDT / 7pm UK
Toy and costume manufacturers JAKKS Pacific and Disguise Costumes host a panel focused on Disguise's costumes from popular brands coming to retail this year, along with JAKKS Pacific's preview of action figures, collectibles, and more from Nintendo, Sonic the Hedgehog, The Simpsons, and other brands, releasing in the coming months.
Marvel Legends Panel with Hasbro
11.30am PDT / 7.30pm UK
Hasbro and Marvel product experts share updates on the Marvel Legends line, including a sneak peek at upcoming, never-before-seen items, followed by a Q&A.
McFarlane Toys: Unreleases, Unannounced, Unleashed
1pm PDT / 9pm UK
An exclusive first look at the latest toys and collectibles from McFarlane Toys and Todd McFarlane. The panel explores brands including Fallout, God of War, Poppy Playtime, Marvel, Spawn, DC, and more. The McFarlane Toys team, along with surprise guests, provides an in-depth look at these highly anticipated products, with additional surprises and giveaways.
Hasbro Star Wars Panel
2pm PDT / 10pm UK
Members of the Hasbro marketing and design teams discuss Star Wars product lines, including The Black Series, The Vintage Collection, and Retro, with an in-depth look at the latest action figure offerings from across the saga. Word on the Holonet is there may also be a few surprises. May the Force be with you.
Hasbro Transformers Panel
5pm PDT / 1am (Sat) UK
The Hasbro Transformers toy development team shares a behind-the-scenes look at the latest character figures across the brand. Time permitting, the session includes a Q&A with trivia and more.
Saturday 25th July
Nacelle's Star Trek Action Figures
4.30pm PDT / 12.30am (Sun) UK
Brian Volk-Weiss and the Nacelle Toys team discuss their acclaimed 1/10 scale Star Trek action figure line, with updates on waves 1–4 and Nacelle's Star Trek Build-a-Bridge playset.
Collectible Figures and More News from Playmates Toys
5.30pm PDT / 1.30am (Sun) UK
The latest news on collectibles, exclusives, and first-look debuts from Teenage Mutant Ninja Turtles, Mighty Morphin Power Rangers, Monsterverse, and Dungeon Crawler Carl. Playmates Toys marketing and design leaders Jeff Trojan, Ray Geiman, Pat Linden, John Stelzner, Lydia Torres, and Aidan Rutten review the calendar of collectible figures and exclusives from those brands and more.
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About Me : As a child of the '70s and '80s I grew up in a golden age for action figures and in my youth bought and sold myself through collections of Star Wars, G.I. Joe (Action Force), and M.A.S.K. while also dabbling in He-Man, Transformers and Ghostbusters. Roll forward and I am now reliving that Youth with the action figures of today and am a collector and fan of the larger 6-8 inch figures from my favourite movie and TV licenses - including the ones mentioned above, but also the Marvel Cinematic Universe, Doctor Who, and the Aliens. I launched The Mephitsu Archives in 2015 with a view of creating a UK-focused site or these figures where fans can pick up the latest action figure news, read reviews and get information on where to buy their figures and what is currently on store shelves. I hope I am delivering that to you guys...