Playmates confirm the return of the Star Trek license, with new figures planned for 2022
The Star Trek franchise is arguably one of the biggest Sci-Fi opportunities for merchandise alongside the likes of Star Wars and Marvel, yet despite the potential action figure lines from the Trek Universe have failed to take off in recent years as the license bounced around from Diamond Select, and most recently to McFarlane who managed just two figures before mothballing the line and all future figures.
There is some good news though this week as the Global License for Star Trek is returning to Playmates who held the license between 1992 and 2009.
The press release from Viacom and Playmates confirms that new product is in planning for a 2022 release and includes action figure lines. It will be interesting to whom these are pitched as Playmates is more kid-centric rather than collector-focused - although there has been some recent collector-focused movement in their Turtle line and their new Godzilla licensing.
Figures from Playmates can come from any of the Star Trek platforms, but will initially look to focus on the newer properties of Picard, Discovery, Lower Decks, and the incoming animated Prodigy show from Nickelodeon.
The image used with the press release shows six figures in a transporter beam. If you get up close you can make out (right to left) Data, Michael Burnham, Picard, Pike, Saru, and Spock from Discovery/Strange New Worlds. While these are likely concepts/digital sculpts they give a very early indication of what is in the works and what they may look like.
Playmates Toys and ViacomCBS Consumer Products today announced that ViacomCBS has awarded the global toy company with the licensing rights for action figures, vehicles and ships, role play and other toy categories for all Star Trek properties. Playmates will launch its new Star Trek toy line in 2022, following Star Trek’s entry into kids’ content with the premiere of Star Trek: Prodigy, the first Star Trek series aimed at younger audiences.
Among the qualities Playmates will bring to the Star Trek Universe are its attention to brand detail, authentic portrait sculpting, and new product innovations it plans to introduce to its forthcoming Star Trek collections. Fans can look forward to a new lineup of action figures and accessories from Star Trek: Discovery, Star Trek: Lower Decks, Star Trek: Picard, other Star Trek series throughout the universe coming soon, and future selections from the expansive Star Trek Universe of series and motion pictures, including the Paramount+ CG-animated series Star Trek: Prodigy produced by Nickelodeon Animation Studio and CBS Studios. Details on forthcoming product lines from Playmates will be announced at a future date.
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About Me : As a child of the 70's and 80's I grew up in a golden age for action figures and in my youth bought and sold myself through collections of Star Wars, G.I. Joe (Action Force) and M.A.S.K. while also dabbling in He-Man, Transformers and Ghostbusters. Roll forward and I am now reliving that Youth with the action figures of today and am a collector and fan of the larger 6-8 inch figures from my favourite movie and TV licences - including the ones mentioned above, but also the Marvel Cinematic Universe, Doctor Who and the Aliens. I launched The Mephitsu Archives in 2015 with a view of creating a UK focused site or these figures where fans can pick up the latest action figure news, read reviews and get information on where to buy their figures and what is currently on store shelves. I hope I am delivering that to you guys...
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