It has been announced that McFarlane Toys are expanding their relationship with DC and Warner Brothers with a global licensing arrangement to release McFarlane Toys designed statues, busts, and figure under the DC Direct collectibles banner.
DC closed down the DC Direct arm of their operation last year (2020) and it seems that McFarlane will now step in to design, manage and distribute the DC Direct product going forward. We can expect the first products in 2022 and you can read the full press release below.
McFarlane Toys Partners with Warner Bros. Consumer Products to Create New DC Direct Collectibles with Exclusive Global Distribution
McFarlane Toys to Develop DC Statues, Busts, Figures, and More with New Designs Coming in 2022
Tempe, Ariz.—July 27, 2021 –McFarlane Toys’ huge success story with their DC Multiverse action figures is getting bigger and better as they announce they are further expanding their relationship with DC and Warner Bros. Consumer Products (WBCP). McFarlane Toys have entered into a global licensing agreement with WBCP to unleash a new line of McFarlane Toys designed statues, busts, and figures based on DC's expansive roster of iconic characters. Fans and collectors can look forward to an array of McFarlane Toys created DC Direct collectibles under legendary artist Todd McFarlane's creative direction coming in 2022.
McFarlane will also manage current DC Direct inventory.
Under McFarlane Toys, DC Direct will continue to produce high-quality collectibles, including fan-favorite lines DC Designer Series, Batman Black & White, and Harley Quinn Red, White & Black.
In 2020, McFarlane Toys launched its successful DC Multiverse line with ultra-posable action figures and vehicles to bring dozens of iconic DC characters based on the comic books, video games, and feature films to life at mass specialty retailers globally. McFarlane Toys' DC Multiverse line is one of the top-selling action figure lines in the US.
McFarlane Toys will continue to sell and market all the current and upcoming pre-ordered DC offerings.
Fans of both McFarlane Toys and DC can check www.mcfarlane.com and the McFarlane Toys social media channels for updates and news, www.mcfarlane.com; www.instagram.com/mcfarlane_toys_official; and www.facebook.com/mcfarlanetoys;
ABOUT MCFARLANE TOYS
Grammy-and Emmy-winning producer/director Todd McFarlane, Spawn's creator, is the creative force behind McFarlane Toys, one of America's top action figure manufacturers. McFarlane Toys has become an industry leader, redefining the action figure market's standards and a licensee of world-class brands and leading global franchises.
ABOUT DC
DC, a WarnerMedia Company, creates iconic characters, enduring stories, and immersive experiences that inspire and entertain audiences of every generation around the world and is one of the world’s largest publishers of comics and graphic novels. As a creative division, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, and the DC Universe Infinite digital subscription service and community engagement portal. For more information visit dccomics.com and dcuniverseinfinite.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, part of Warner Bros. Global Brands and Experiences, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
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About Me : As a child of the 70's and 80's I grew up in a golden age for action figures and in my youth bought and sold myself through collections of Star Wars, G.I. Joe (Action Force) and M.A.S.K. while also dabbling in He-Man, Transformers and Ghostbusters. Roll forward and I am now reliving that Youth with the action figures of today and am a collector and fan of the larger 6-8 inch figures from my favourite movie and TV licences - including the ones mentioned above, but also the Marvel Cinematic Universe, Doctor Who and the Aliens. I launched The Mephitsu Archives in 2015 with a view of creating a UK focused site or these figures where fans can pick up the latest action figure news, read reviews and get information on where to buy their figures and what is currently on store shelves. I hope I am delivering that to you guys...
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