Well Played Toys are a new Toy company on the scene, based in the US. They announced, via Toy Fair 2019, a deal to bring a line of toys from Lost in Space to our toy shelves.
The deal is both with Legendary Entertainment for the new Netflix series, and with Synthesis Entertainment for the classic 1960's version - although for the latter the press release only mentions "retro collectibles"
"Well Played Toys has signed a deal with Legendary Entertainment to become the global master toy partner for the Legendary Television-produced, smash-hit Netflix Original Series “Lost in Space.”
Legendary and Well Played toys will launch a full line of action figures, construction, RC vehicles and role-play items inspired by the science fiction reboot. Well Played Toys has also strategically partnered with Synthesis Entertainment to bring back retro collectibles from the classic 1960s television series created by Irwin Allen.
“We are thrilled to work with the Legendary team” says David Gardiner, President of Well Played Toys. “And, as fans of ‘Lost in Space,’ we are beyond excited to help bring this iconic series to retail.”
Season One of Netflix Original Series ‘Lost in Space’ premiered in April 2018, and by August 2018, was watched by over 30 million unique viewers in the U.S. It ranked as a top program across key international markets. Season Two is currently in production."