Welcome to Action Figure News and Reviews from Mephitsu, the home of Action Figure News and Reviews from Hasbro, NECA, Mezco, McFarlane, Funko, Diamond Select and More. Check out our Store Directory listing the best Action Figure and Collectible stores in the United Kingdom. And don't forget to subscribe to our #SatTOYday newsletter for the best Action figure coverage direct to your inbox. Join us on Facebook, Twitter, Instagram and Feedspot.

The Mephitsu Archives is 5 years old...



On the 15th of February, 2015, I registered the domain www.mephitsu.co.uk and launched the very site you are visiting now. The idea was simple, to provide Action Figure news and reviews with a UK focus, and to concentrate on the mid-range market of 6 to 7 inch figures from my favourite Movie & TV franchises.


In the 5 years since launch I have posted 3628 blog articles and over 600 reviews. The site has grown to include multiple lines with checklists for lines like Star Wars Black Series, Marvel Legends, NECA, Doctor Who, McFarlane and Diamond Select in place and growing all the time.


My readership has increased tenfold with a regular flow of visitors to the site and to our Facebook and Twitter channels.


I have developed relationships with a number of key PR companies allowing us early access to a lot of action figure news and product.


Along the way I have been supported by fantastic partners such as the wonderful Kapow Toys who have been with us on this journey for over 2-years now. And more recently to Geek Bureau who have also joined up as a site supporter.


And I am really proud of the work that has gone into my Action Figure Stores interactive map for the UK and a supporting database of online stockists. These are great tools that I hope will be used more in 2020 and beyond so will be doing my best to spread the word on these as I go.


So what is next?

In the next 12-months the intention and goal is growth via the site and social channels with an ambitious aim of exceeding 2020 followers on Facebook by the end of 2020. Reviews will continue at pace, with support from my wonderful wife who is helping me improve my photography for each review. And the bread and butter of the site, Action Figure News, will come thick and fast - and be summarised each week in our long running SatTOYday Roundup.


I hope you have enjoyed my content for some or all of the last five years, and I look forward to spending Year 6 and beyond with you.

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