I am pleased to confirm that as the Mephitsu Archives enters its 7th year, I have sorted out a deal to continue hosting our website and databases for another 3-years, taking us to our 10th year anniversary.
Over the past 12-months I have struggled to build our social media presence - something that I continue to work on - but have seen huge success in our direct traffic and search engine results that see us in the Top 10 now on Google for 'Action Figure News' and the number one result in most cases when people are looking for a Star Wars Black Series Database.
Our site traffic now runs somewhere between 600 and 1000 hits daily with 300-500 users per day.
We continue to work with great site supports including Kapow Toys LTD and Geek Bureau and with affiliates like Amazon, The Entertainer, and Zavvi - with work for the latter for new product launches and reviews as one of their influencers.
There is always room for more partnerships and plenty of options for sponsorship and advertising across the site if anyone is interested - I plan to review our store listings in 2022 as it is one of our lowest visited pages. Not sure as yet what form these will take going forward - any ideas are appreciated?
This past year has seen us develop our links with Hasbro and their PR team and I was featured on both the Hasbro Fan First Event and Hasbro Pulse Fan Wall feature. We also continue to support Character Options and their UK-focused Doctor Who line.
2021 did see us drop our long-running #SatTOYday newsletter due to lack of interest - at the same time, I added more categorisation to our news, allowing you to get to the elements you want to reach soonest. By being strategic around the resources I put into the site ensures the areas of most interest to our visitors are the areas we devote the most time into.
In 2022 I will continue to try and push our social coverage - and any help with this is appreciated. This can be by sharing our coverage in your own circles, liking and commenting on our posts, and leaving a review on Facebook.
The Databases will be updated through the year, filling in gaps and imagery where available.
I will also reach our 1000th review at some point this year and will continue with reviews in our current format while continuing the development of the YouTube channel where I showcase each new figure. All YouTube subscribers are much appreciated.
If there is anything I've missed then let me know, but here's to another 3-years of Action Figure coverage - thank you to everyone who reads, shares, posts, or follows us on any of our channels - we can't do it without you!
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About Me : As a child of the '70s and '80s I grew up in a golden age for action figures and in my youth bought and sold myself through collections of Star Wars, G.I. Joe (Action Force), and M.A.S.K. while also dabbling in He-Man, Transformers and Ghostbusters. Roll forward and I am now reliving that Youth with the action figures of today and am a collector and fan of the larger 6-8 inch figures from my favourite movie and TV licenses - including the ones mentioned above, but also the Marvel Cinematic Universe, Doctor Who, and the Aliens. I launched The Mephitsu Archives in 2015 with a view of creating a UK-focused site or these figures where fans can pick up the latest action figure news, read reviews and get information on where to buy their figures and what is currently on store shelves. I hope I am delivering that to you guys...