MFCT have shared, via facebook, some images of a basic articulation 5.5 inch line of Shazam action figures from Mattel. The figures, based on the upcoming 2019 movie, are at a $10 price point and include title character Shazam as well as other characters such as Freddy and Daala.
Each figure seems to include a coloured mini-figure of sorts.
The release of these would be consistent with the Mattel strategy as seen recently with Aquaman with both basic line $10 figures and Multiverse $20 figures both released for the movie. It is unclear if these images are because a store has broken shelf dates, or these are simply hitting now in advance of the April release of the movie.