It seems the 80's classic The Karate Kid has been licenced out to more than just NECA with Icon Heroes announcing 6" Action Figures based on the movie.
There were no actual figures on display, just the mockup card and therefore we wouldn't expect to see anything in shops until late 2019 or possibly even 2020. The first two figures look to be Daniel and Johnny from the first movie's climax - there is even a Championship Trophy included.
Icon Heroes have a proven track record with their statue products, and recently branched into Action Figures with their Once Upon a Time line of 6" figues. We look forward to seeing how this line progresses.