The Icon Heroes booth was in the main a full display of their excellent statues and paperweights - something we don't cover, but checkout the excellent gallery at Toy Ark
But if you looked close enough you would have found this card stand that confirms the first wave of their Once Upon a Time figures AND reveals the four characters who will make up wave 2 - Rumplestiltskin, Belle, Snow White and Charming. Wave 1 is shipping in December this year and the 2nd wave is expected Summer 2017. Apparently the first wave is on display at the Diamond Comics booth - but there have been no images
(source of image, ToyArk)
Pop Culture Shock - The Thing / American Werewolf in London
Back in April we saw early prototype unpainted sculpts of the Pop Culture Shocks' foray into 7" figures. Now at SDCC the first fully painted figures are on display
From The Thing is the 7" figure of Kurt Russel's R.J. MacReady - and as we had hoped the monster looks to be included with the figure
An American Werewolf in London see's two figures of the main protagonists from the 1981 classic - David Kessler and Jack Goodman. There is also the Werewolf itself which had been a cardboard cut out at the Monsterpalooza show where these made their debut, but now looks awesome in figure form
Blitzway Toys - Ghostbusters
Blitzway are a Korean company who have focused on 1/6th scale hyper realistic figures so far with licences like Fight Club and Rocky in their release stable.
They have recently picked up the Ghostbusters licence (as have so many others) and are releasing both 1/6th and also 1/12 scale figures.
The 1/12 figures are displayed at SDCC in a wonderful final battle diorama with a Stay Puft Marshmallow Man. Whereas the Mezco 1/12 Ghostbusters are going for realistic uniforms and are almost a shrunk down 1/12 figure - the Blitzway offerings will be a similar design to say SH Figuarts, with a wide range of articulation.
As yet there is no price on these 6" figures, not any clarity of what other figures may join the range particularly as Blitzway also have the 2016 movie licence.
Hiya Toys - Aliens
A little smaller than the figures we usually cover, but the appeal of these Hiya Toys is the ability to manageably bring vehicles into the range.
As promised the Hiya Toys 3.75" scale APC from Aliens is on display at SDCC, and impressively it also opens up to allow figures to be posed and placed inside.