As non-essential retail opens up here in the UK, I took an albeit hesitant trip out with my son to see what was on the pegs in Smyths Toys.
My local store had done some considerable moving around during lockdown, splitting up the Lego aisle from being adjacent to the action figures. I am going to assume this is around spreading customers around the store a bit more and splitting up the chokepoints.
The Lanard 7-inch Predators have arrived, priced at £9.99 each ad packed in a pretty impressive window box for that price. The larger 12-inch version was also available at £19.99.
It was glorious to see Masters of the Universe back on Toy shelves courtesy of Mattel with the new figures at £14.99 and the Battle Cat & Panthor at £24.99. Mattel were also holding a good presence via Jurassic World, and this included the brand new Apatosaurus at £49.99
While the Jazwares Fortnite section had shrunk considerably, the new AEW figures were taking a chunk out of the WWE section, priced at £19.99 each. Sadly Halo had gone the same way as Fortnite and lose out on-shelf real estate.
The Star Wars area is growing ever so slowly and was full in my store with the Black Series Moff Gideon wave, priced at £19.99 while the earlier wave had been moved to the clearance bin, and yet remained priced at £19.99. We also had standard Vintage figures for £14.99 and some of the Carbonized Mandalorian figures at £16.99. The other new addition was the Retro Mandalorian figures, although Cara Dune had already been snaffled.
And finally, with Marvel, there was the Stiltman wave at £19.99, with remnants of the Venompool and Gamerverse Abomination waves - with some pries reduced down as low as £12.99 for Mar-Vell
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About Me : As a child of the 70's and 80's I grew up in a golden age for action figures and in my youth bought and sold myself through collections of Star Wars, G.I. Joe (Action Force) and M.A.S.K. while also dabbling in He-Man, Transformers and Ghostbusters. Roll forward and I am now reliving that Youth with the action figures of today and am a collector and fan of the larger 6-8 inch figures from my favourite movie and TV licences - including the ones mentioned above, but also the Marvel Cinematic Universe, Doctor Who and the Aliens. I launched The Mephitsu Archives in 2015 with a view of creating a UK focused site or these figures where fans can pick up the latest action figure news, read reviews and get information on where to buy their figures and what is currently on store shelves. I hope I am delivering that to you guys...
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