DC Collectibles have announced a new line of animated DC hero figures, the catch is that the figures are part of the incentive to join the new DC Universe subscription service.
DC UNIVERSE is a first-of-its kind digital subscription service that gives fans access to exclusive content and experiences not available anywhere else. With membership, fans will enjoy all-new original live-action and animated series, classic TV series and films, a curated selection of digital comic books, breaking news, an expansive DC-centric encyclopedia, and access to exclusive merchandise. Additional fan features include opportunities to connect with others in the DC community, earn premium rewards and participate in sweepstakes and contests.
As a signed up paid member of DC Universe you will then have access to shop exclusive merchandise such as these DC Justice League animated figures. The set includes Superman, Batman, Wonder Woman, Flash, Aquaman, Hawkgirl, Green Lantern and Martian Manhunter.
Being exclusive within a subscription service doesn't make these limited in terms of release, but they will be harder to get and there will be a big markup from sellers onto the secondary market. The DC Universe Subscription is US only at the moment.