In an interesting move, it has been confirmed today that McFarlane has signed a licensing deal with Hasbro to produce Page Punchers across the Hasbro brands. The Page Punchers format features an action figure released alongside a comic book. For this agreement the figures are listed as two per pack and will therefore be te smaller 3 inch figures.
The licenses specifically quoted in the press release (see below) are Power Rangers, G.I. Joe, Transformers, and Dungeons and Dragons. McFarlane expects to have the first product on shelves at some point in 2024.
Los Angeles, Calif. December 12, 2023 - McFarlane Toys has announced an exciting, multi-brand licensing agreement with leading toy and game company Hasbro, adding TRANSFORMERS, POWER RANGERS, G.I. JOE and DUNGEONS & DRAGONS to their Page Punchers line-up. Kicking off with TRANSFORMERS and G.I. JOE products, each Page Puncher will include a full comic book and two articulated figures.
“Page Punchers is an exciting program for us because it gets comic books into people’s hands, along with a fun toy product, who might not otherwise shop at comic stores. Parents enjoy them because they encourage reading and collectors like them because they provide unique and interesting character stories. With articulated figures, plus a full comic book in each Page Punchers item, we offer incredible value with this brand,” said Todd McFarlane, founder and CEO of McFarlane Toys.
“From TRANSFORMERS and G.I. JOE to POWER RANGERS, DUNGEONS & DRAGONS and others, a number of Hasbro brands are known for their rich history and continued storytelling through comics. Page Punchers is a natural extension of these brands, providing the action and adventure our multi-generational fans have come to expect. We can’t wait for fans and collectors, alike, to get their hands on the first product drop coming out in early 2024,” said Casey Collins, President of Licensed Consumer Products at Hasbro.
Product is expected to launch in early 2024 and will be available at mass market and specialty retailers.
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About Me : As a child of the '70s and '80s I grew up in a golden age for action figures and in my youth bought and sold myself through collections of Star Wars, G.I. Joe (Action Force), and M.A.S.K. while also dabbling in He-Man, Transformers and Ghostbusters. Roll forward and I am now reliving that Youth with the action figures of today and am a collector and fan of the larger 6-8 inch figures from my favourite movie and TV licenses - including the ones mentioned above, but also the Marvel Cinematic Universe, Doctor Who, and the Aliens. I launched The Mephitsu Archives in 2015 with a view of creating a UK-focused site or these figures where fans can pick up the latest action figure news, read reviews and get information on where to buy their figures and what is currently on store shelves. I hope I am delivering that to you guys...