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Hasbro Pulse Fan Fest : Transformers Optimus Prime, Robosen self-transforming Robot



One of the most innovative products unveiled at Hasbro Pulse Fan Fest 2021 was the brand new Robosen Optimus Prime. This hi-tech Transformer can actually self-convert and will recognise and respond to speech commands. It features Peter Cullen as the voice of Optimus and can be synced to an accompanying app for further functionality and personalisation.


Words don't really do this product justice, so checkout the promo video below.



The Robosen Optimus Prime is being sold via Hasbro Pulse and is available in the US only at present. The RRP is $699 with Optimus scheduled for a 1st October 2021 release.


Scroll past the gallery for the full press release.




Robosen Robotics Teams Up with Hasbro to Debut Optimus Prime, the World’s Most Advanced and Programmable TRANSFORMERS Robot at Hasbro Pulse Fan Fest


By Combining Robosen’s Robust Robotic Expertise and Proprietary Servo Motors Technology, With One of the Most Beloved Franchises, These Next-Gen Robots Will Provide Fans Hours of Endless Entertainment in an Immersive App & Voiced Activated Experience


(Los Angeles, CA and Shenzhen, China)—April 9, 2021—Robosen Robotics (Shenzhen) Co. Ltd, a leading innovator in the field of robotics, today announced at Hasbro Pulse Fan Fest they have teamed up with Hasbro to bring the world’s most advanced and programmable robots to market through the TRANSFORMERS franchise. TRANSFORMERS Optimus Prime Auto-Converting Programmable Advanced Robot - Collector's Edition is now available for pre-order at Hasbro Pulse and retails for $699 USD.


After over 11 years of rigorous R&D, the talented team at Robosen was able to produce the first-ever consumer robot that features a comprehensive set of functions, including automatic convertible movement from vehicle to robot, bipedal walking ability in robot form, race function in vehicle form, programmable/code development, and robot control/commands by either voice or via mobile app. Now together with Hasbro, Robosen will be able to provide an unparalleled interactive experience for the millions of fans of the TRANSFORMERS franchise, with new products and collectibles being announced in the months to come.


“We are thrilled to collaborate with Hasbro and look forward to ushering in a new standard of robotics with the most advanced TRANSFORMERS robots for consumers ever created,” said Sean Tang, Director of Robosen USA. “The team is working hard to deliver an amazing user experience for fans of this esteemed franchise and produce TRANSFORMERS that will be a premium addition to their collection with its superior functionality.”


“We are equally excited about this collaboration! In our continued persistence to elevate branded play, Robosen’s advanced innovation within robotics, will allow our fans to bring their favorite TRANSFORMERS characters to life in a way never achieved before within collectibles”, said Casey Collins, General Manager and SVP, Global Consumer Products, Hasbro.


Robosen Robotics’ visionary craftsmanship and cutting-edge technology in artificial joint driving algorithms and digital electric drive technology were on full display at last year’s CES when they debuted the T9, an advanced programmable robot that was an attendee favorite with numerous video posts on social media, as well as garnering top press placements in major worldwide news outlets.


All of the products and collectibles will be meticulously designed and crafted with state-of-the-art, high-grade metal alloy parts, combining a classic industrial design with the most cutting-edge robotic technology, while providing an ultimate entertaining experience filled with programming, and pure fun!


About Robosen

Robosen Robotics (Shenzhen) Co. Ltd, is a leading innovator in the field of robotics, leading the way in digital drive technology, artificial joint driving algorithms, force feedback technology, artificial intelligence, and programming. For more information, please visit https://www.robosen.com


About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.


The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)


© 2021 Hasbro, Inc. All Rights Reserved.



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About Me : As a child of the 70's and 80's I grew up in a golden age for action figures and in my youth bought and sold myself through collections of Star Wars, G.I. Joe (Action Force) and M.A.S.K. while also dabbling in He-Man, Transformers and Ghostbusters. Roll forward and I am now reliving that Youth with the action figures of today and am a collector and fan of the larger 6-8 inch figures from my favourite movie and TV licences - including the ones mentioned above, but also the Marvel Cinematic Universe, Doctor Who and the Aliens. I launched The Mephitsu Archives in 2015 with a view of creating a UK focused site or these figures where fans can pick up the latest action figure news, read reviews and get information on where to buy their figures and what is currently on store shelves. I hope I am delivering that to you guys...

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