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Hasbro Investor Event 2021 : Fortnite Action Figures and Hasbro Pulse to launch in UK

Updated: Feb 26


Hasbro held their 2021 Investor Event virtually on the 25th of February 2021 where they share their financial performance and business goals and strategies for the coming year and beyond.


For action figure fans it was interesting to see that Hasbro have increased their partnership agreement with Epic Games and we will be seeing Fortnite Action Figures from Hasbro in the future as well as the existing Nerf product. It is unclear where this leaves Jazwares or McFarlane who are also doing Fortnite action figure product.


"Extending Hasbro’s partnership with Epic Games, which will continue our NERF & Games

FORTNITE license, and expand the scope of our rights to include Action Figures & Role

Play in 2021 and beyond."


The other takeaway for UK fans was the planned expansion of Hasbro Pulse into the UK with other markets then in the pipeline. There are no dates as yet for launch and it will be interesting to see what impact this has on the independent retailers that serve us so well and if the Fan Channel dynamic for exclusives will change and revert to Hasbro Pulse only?


"Launching Hasbro Pulse in the U.K., with additional markets to follow."




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