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Hasbro announces new packaging design for Collector Lines including Star Wars Black Series, Marvel Legends, and G.I. Joe Classified

Updated: Mar 21

Hasbro has just announced a redesign of all its packaging across its Collector Series lines for the second half of 2024 onwards. The new principles will see all key lines moving to a squared-off window box with the visibility of the figure increased and the product itself better protected. The move has been made in collaboration with Hasbro partners - most likely retailers - allowing better use of shelf space.

We have seen the new packaging for G.I. Joe releases already with the latest batch of pre-orders such as Jinx, Torch, and Doc. Today's Marvel Legends Fantastic Four Set of Wolverine and Spider-Man is also in the new format, meaning we say goodbye after 10 years to the scooped side boxes.

There is also a change to the Black Series with the Galaxy Collection losing the slanted side and moving to the same squared-off box, although the artwork remains. The numbering system will be held and not be reset, with the numbers moving to the front of the packaging. One of the first figures to see this transition is the recently announced Mandalorian Nite Owl.

There is no change to those lines that use retro-style packaging like the Star Wars Vintage Collection.

Read the Full Press Release >

This year, in a continued effort to enhance the experience for fans of action figures and our recent steps to reevaluate our packaging goals, Hasbro created a new packaging structure for 6-inch figures.

Starting in Fall 2024, fans can expect the new packaging design across G.I. JOE and TRANSFORMERS, along with premier collaboration brands Star Wars™ and Marvel 6-inch

collector figures. The new packaging structure features improved visibility of the figure and accessories, more robust packaging materials to protect against damage, and an improved unboxing experience for the figure and accessories. This new structure will also provide consistency across package size and design aesthetics for collectors who purchase figures across our brands.

What does the new packaging look like? We’ve included product and packaging images

here of some of the newest 6-Inch action figures from the G.I. JOE Classified Series, Marvel Legends and Star Wars: The Black Series—as part of the first wave of figures we’ve introduced that showcase the new packaging design.

This update does not include packaging for fan collectible products like the 6” Marvel Retro line, Star Wars Vintage and Retro, and G.I. JOE Retro, where packaging is part of the product experience and typically retained intact for fan display and collections.

We listened to our fans and collaborated with our partners to make these updates.


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About Me : As a child of the '70s and '80s I grew up in a golden age for action figures and in my youth bought and sold myself through collections of Star Wars, G.I. Joe (Action Force), and M.A.S.K. while also dabbling in He-Man, Transformers and Ghostbusters. Roll forward and I am now reliving that Youth with the action figures of today and am a collector and fan of the larger 6-8 inch figures from my favourite movie and TV licenses - including the ones mentioned above, but also the Marvel Cinematic Universe, Doctor Who, and the Aliens. I launched The Mephitsu Archives in 2015 with a view of creating a UK-focused site or these figures where fans can pick up the latest action figure news, read reviews and get information on where to buy their figures and what is currently on store shelves. I hope I am delivering that to you guys...




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