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Action Figure Work Day 2016



Put the date in your diary - Friday 4th March 2016

We are joining fans, fan sites, news sites and Toy companies across the world to support Take an Action Figure to Work Day on the 4th March 2016.

This will be the 3rd Annual event, which started in 2014 by Randy Ham

‘The goal of #AFWD2016 is simply to share a love of action figures and pop culture across the web,’ says founder, Randy Ham, ‘We just wanted to create a social media holiday like no other. 2015 showed us what this little idea could do, and we are beyond excited about the possibilities that 2016 will bring!' Read more about the AWFD by scrolling down...

We would love all of you to take part - so pick your figure(s) and head off to work on the 4th March with your Camera.

Please feel free to post your AFWD photo's to our Facebook Page using the #afwd2016, and we will upload all of them to a combined Mephitsu Archive Gallery - with each picture getting it's owner one entry into our quarterly contributor draw*

You should also share you photo's using the various media below, and in particular using the hastag #afwd2016

Website: actionfigureworkday.com facebook: facebook.com/ActionFigureWorkDay Twitter: @AFWorkDay Tumblr: actionfigureworkday.tumblr.com Pinterest: pinterest.com/AFWorkDay/ Instagram: instagram.com/actionfigureworkday Hashtag: #afwd2016

More about #AFWD2016

press release 2016

Take Your Action Figure To Work Day sets 2016 date

Following a successful launch in 2014, Action Figure Work Day has set Friday, March 4 2016, as the third annual Take Your Action Figure To Work Day (#AFWD2016).

Take Your Action Figure To Work Day began when Randy Ham brought a Teen Titans Raven variant to work with him and posted a few photos of her in his office. He got so many positive responses, he decided to do it again, and see how many other people would participate.

With only 3 days to prepare, he set Friday, March 7th, 2014 as Take Your Action Figure To Work. People were encouraged to bring an action figure to work and post pics on social media using the #actionfigureworkday. Online invites were sent out, event pages were set up, and texts were furiously typed. Within a day, the event was picked up by a couple of news outlets, blogs, and several retailers and toy companies (Hastings Entertainment, NECA Toys, My Face On A Figure, and others).

By the evening of March 6th, tweets with the hashtag started coming in from Singapore and New Zealand. All day, from all over the world, social media was full of pictures of action figures at work. In 2015, Action Figure Work Day revamped with a new logo, a streamlined hashtag, #afwd2015, and a new website (actionfigureworkday.com). The campaign also enlisted the help of My Face On A Figure, so that participants could purchase a customized action figure of themselves through a link on the Action Figure Work Day website.

Mashable, NPR Morning Edition, and dozens of other media outlets picked up AFWD. It was especially popular with local television morning shows. By the end of the day, #AFWD2015 had a Twitter impression of over two million, with tweets by GE Healthcare, DC Comics, Kimpton Hotels, and more. Thousands of people tweeted, posted, and Instagrammed photos, and was the top trending topic on Facebook for most of the day.

‘The goal of #AFWD2016 is simply to share a love of action figures and pop culture across the web,’ says founder, Randy Ham, ‘We just wanted to create a social media holiday like no other. 2015 showed us what this little idea could do, and we are beyond excited about the possibilities that 2016 will bring!'

Website: actionfigureworkday.com facebook: facebook.com/ActionFigureWorkDay Twitter: @AFWorkDay Tumblr: actionfigureworkday.tumblr.com Pinterest: pinterest.com/AFWorkDay/ Instagram: instagram.com/actionfigureworkday Hashtag: #afwd2016

* Mephitsu Archives contributor draw runs once per quarter, with the current competition running until 31st March 2016. For each contribution that is picked and shared on one of more of our channels - the poster will get one entry into the quarterly draw. Each contributor can enter as many times as they wish in the 3 month period, but their post must be approved and shared for it to be included as an entry. Once the quarter closes all the entries will be numbered and one number picked using a random number generator - draw will be posted online. The winner has 1-week to contact the site with their name and address. The draw is open to all, but winners outside the UK will be asked to pay postage for their prize.


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