Store Report : Game of Thrones Merchandise at Game

For a while now Game have been carrying a small line of collectables, most notably the Funko Pops and a few other figures that are game related - Assasins Creed for example.

I was surprised however to walk into the larger Game store at the Metro Centre in Newcastle to find a full section full of Game of Thrones merchandise. First up was the McFarlane builder kits, with the Iron Throne Room for £49.99. To the side of this was a full section of the Dark Horse statues, each priced at £24.99

What is unclear is if this is purely something these larger Game stores are stocking, or if this signifies a more in-depth range of collectables coming to Game stores across the UK?